iconic celebrity endorsements

In 2004, Nicole Kidman starred in an a 180-second short film called “No. 5. Brands are eager to land a celebrity spokesperson because sales tend to jump after it’s been endorsed by a star. The World's Most Entertaining Car Website, Where Are They Now? At age 56, her fresh, youthful glow is highlighted in the company’s television and print advertisements. Not only is it a complete waste of resources, … Animals - Philadelphia Zoo. In the advertisement, Jessica appears to have a fresh, clear face, and admits that it was the skin care product that helped her complexion to become clear and glowing after a long struggle with acne. Nike spends $2 billion a year on marketing, spending lavishly on endorsements from superstar athletes like Tiger Woods. Johansson, who was subsequently dropped as a spokesperson for international relief organization Oxfam, said she stood by her endorsement of SodaStream. Despite the fact that some celebrities might not always be the best brand ambassadors (Tiger Woods was dropped by several corporate sponsorship deals after news of his infidelity was made public in the mid-2000s,) the advantages and rewards of companies nabbing an A-lister tend to outweigh the risks. The athletic brand churned out endless ads and products tied to Armstrong and was even accused of being complicit in his doping cover-up. It’s no secret that celebrity endorsements are extremely expensive, especially when collaborating with mega famous artists. For a time, Oscar winning Welsh actress Catherine Zeta-Jones made more money off of her commercials and ads than any other celebrity. The right celebrity at the right moment in the right shoes can mean big things for emerging footwear brands — and even established players. Leaders From GroupM, MediaLink and More Discuss Using AI to Better Understand and Engage Customers, The Innovation Boom That Will Power Audio Advertising in 2021, The Performance Marketer’s Guide to Elevating ROI, How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV, {"taxonomy":"","sortby":"","label":"","shouldShow":""}. Coca Cola, which owns Sprite, initially said it would stand by Bryant, but stopped running his ads as well, claiming it had previously decided to go in a new direction with the company’s marketing. From Serena Williams to … Here are eight celebrity endorsements that companies probably want to forget. 4. From condom packaging, to new potato chip flavors, to … The television actor and comedian has been a long time spokesperson for Jell-O products. In 2011, the pro golfer signed an endorsement deal with Rolex. From Britney Spears to Betty White, famous people of all ages help turn a product endorsement into a huge part of pop culture. Companies spend millions on celebrity endorsements. WWE Superstar. Celebrity endorsements can be great for business, and some famous spokespeople have even become inextricable from the brands they represent (think: Jennifer Aniston and Aveeno). In this blog post, Hollywood Branded examines the top 5 celebrity endorsements that are the most effective and discusses some tips for selecting your celebrity partner. Matt Damon - Nespresso, $3million In 1984-1985, he became famous for his Nike Air Jordans shoes, which were designed for him. Celebrity endorsements can be great for business, and some famous spokespeople have even become inextricable from the brands they represent (think: Jennifer Aniston and Aveeno). Justin Bieber’s Celebrity Endorsement of Calvin Klein Justin Bieber joined a long line of celebs who have stripped down to their infamous Calvin Kleins when he endorsed the brand’s iconic underwear. How Groucho Marx endorsed everything from peanut butter to razor blades to vodka Animals - Philadelphia Zoo. The ad, in which protesters danced and smiled and cracked the occasional Pepsi, culminated in a scene where Jenner—a white model, arriving from a photo shoot—bridged the divide by offering a soda to a grinning police officer. Disgraced cyclist Lance Armstrong accumulated many endorsements over the course of his lengthy career as a Tour de France superstar, but perhaps none as prolific as his partnership with Nike. From Serena Williams to … Here are a few blogs are team has written which walk you through a variety of celebrity partnership options. Hodgman and Long have had successful acting and writing careers on their own, but the Mac commercials were so iconic … The right celebrity at the right moment in the right shoes can mean big things for emerging footwear brands — and even established players. The “film,” which highlighted the famous Chanel No. Read and watch to find out who the top 10 highest paid celebrity endorsements were and if they were effective at increasing product sales-or a total flop. In 2011, Cosby was inducted into the Advertising Hall of Fame. $40. Considering all of the cross-promotion between CoverGirl products and her talk show and the brand new tv spots, it seems Ellen is staying put as one of the many faces of CoverGirl. Ellen DeGeneres’ Celebrity Endorsement of Cover Girl View Gallery 10 Photos Nespresso. Critics called the spot tone-deaf saying it trivialized not only the protests, but also the killings of black people by law enforcement. With time running out for the President to gain Joe Biden in the polls, here are 34 of Trump's celebrity fans rooting for the President to win a second term. Big brands such as Nike, Puma, Coca Cola, Pepsi, McDonald’s, Vitamin Water, and … Learn more here. Celebrity Dog. Her last commercial with the beverage manufacturer was a group commercial along with fellow pop stars Pink, Beyonce and Enrique Iglesias. A Guide to All the Celebrity Endorsements for the 2020 Presidential Election. Soon, she was appearing in endless print and TV advertisements for the company that featured the slogan “Get More.” Her contract with T-Mobile was phased out in 2006 when the company decided to go in a different direction with their advertising. As Stephanie Strom for the New York Times wrote in 1996: “Celebrities make millions lending their names to enterprises they rarely visit in industries they know little about. She performed admirably and the pictures turned out great. $500. With Election Day finally here, stars like Kalani Hilliker, Jay Cutler, Brett Favre and more have donned their red ‘MAGA’ caps in support of President Donald Trump. There wasn’t enough evidence to build a solid case against him until 2015, when he was found to be in possession of child pornography. “That’s just not the reality of our lives. Big brands such as Nike, Puma, Coca Cola, Pepsi, McDonald’s, Vitamin Water, and … American TV host Kathie Lee Gifford was, for a time in the ’90s, a face of big-box retailer Walmart, which even ran a Gifford clothing line. View Gallery 10 Photos Nespresso. The former Subway frontman is currently incarcerated in Englewood, Co., with an earliest possible release in 2029. Mila Kunis is a beautiful, talented and successful young actress. [3] To clarify, Barkley called it a scam in the sense that it was an easy gig which paid lots of money, not that Weight Watchers didn’t work. Don’t miss Brandweek, coming up September 23-25 in Palm Springs. $50. In 2014, he celebrated his 25th year representing the company. Written by Jami Oetting @jamioetting Nike recently announced that it has signed a "lifetime" deal with LeBron James, who has been a brand spokesperson for the company for the past 12 years. Not only is it a complete waste of resources, … See all. This is a case where the celebrity struck back and won. That should really be the end of the story, but the brand allegedly bafflingly re-signed Vick in 2009, claiming it was impressed with the changes he had made in his life. Over the past three decades, basketball star Michael Jordan has been a familiar face in commercials and print ads for numerous products. But, every once in a while, an idea slips through that probably should have been left on the cutting room floor. During the 2014 Superbowl, which is basically Christmas for advertisers, SodaStream released a spot featuring actress Scarlett Johansson endorsing its bubbly water machine. Celebrity Dog. Endorsement is a channel of brand communication in which a celebrity acts as the brand’s spokesperson and certifies the brand’s claim and position by extending his/her personality, popularity, status in society or expertise in the field to the brand. The gesture was immediately reminiscent of an image that emerged from a 2016 protest in Baton Rouge, La., in which lone protester Ieshia Evans was rushed by police officers in riot gear. Brad Pitt for Chanel No. Animals - Aquarium of the Pacific. See all. A freelance writer, Amanda has a passion for exploring the arts, travel and entertainment. Penguins at Philadelphia Zoo. Matt Damon - Nespresso, $3million Either way, her death seemed to spell disaster for a brand that was already seeing diminishing sales for some time. 4. 5 perfume, cost $42 million to make and was financed exclusively by Chanel. In the end, it felt a bit more like a long advertisement than an actual “film,” and in 2006, an edited 30-second version of the work ran as a television commercial in the U.S. Kidman was paid $12 million for her participation in the project. The catchphrase – and name of the product – was always uttered in his distinctly accented voice during the television spots. In 2009, she was brought back briefly to do another series of ads for the company. Djokovic, once playing in Adidas, Sergio Tacchini, and Uniqlo uniforms, has now become a “crocodile” and is the most famous person to wear Lacoste in pro sports. Nike contested the allegation, saying there was no new deal with Vick, but rather an agreement to continue supplying him with their products. But over the years, many aspiring brands in Asia have jumped on to this celebrity endorsement bandwa… The belief of getting high quality product. Interestingly, Nike spends minimally on TV ads- … 10 Of The Most Successful Celeb Endorsements Of All Time. In 2003, the former pro basketball player was indicted on charges of sexual assault, a case which was later settled in a civil suit out of court. When she's not typing away at her computer (and procrastinating on social media), she can be found in the corner of a coffee shop immersed in a book. 5” than an equally iconic celebrity, Brad Pitt? So here are 10 of the biggest celebrity food and drink endorsements of all time. 5 The Film,” directed by Baz Luhrmann (whom Kidman had worked with on “Moulin Rouge”). Pro Wrestlers. And if you want to see the products your favorite celeb shills for stateside, check out these 30 Hilariously Bad Celebrity Products. ... (D-Vt.)—dropped out, some famous faces were chiming in to throw … People could identify with him and his struggle and they found some measure of hope in his monumental weight loss and resulting rise to stardom. Agency Interview: Los Angeles Business Journal Celebrity … Quokka - Perth Zoo. This celebrity endorsement deals is not without controversy. She started working with T-Mobile in 2002 when the brand launched in the United States. The brand even took Armstrong’s name off of a Beaverton, Oreg.,-based fitness facility. Marcus “Buff” Bagwell. The Subway Jared scandal may have hurt the company, but the fast-food giant was allegedly in a slump already, without his help. The ad was met with controversy because, at the time, the Israeli company had a facility located in the contentious West Bank territory and Israeli settlements in the area were illegal according to international law. During her contract with the beverage company, Spears filmed many commercials that appeared in top slots on television including major sports events such as the World Cup. Ric Flair. Marcus “Buff” Bagwell. The funny thing is that Marilyn didn’t become an official Chanel spokesperson until 2013 with this ad for No. Former WCW Wrestler. As a spokesperson, Cosby has been commended for his credibility and believability thanks to his warm and fatherly personality, which helps provide an authentic-sounding endorsement of the products he speaks for. In fact, if an advertising campaign is successful enough, consumers will surely remember the product – and ads – long after they have run their course (case in point: we’re all still saying “I Can’t Believe it’s Not Butter!” even though the butter substitute is no longer exactly en vogue). Quokka The Happiest Animal In The World. It’s no secret that celebrity endorsements are extremely expensive, especially when collaborating with mega famous artists. The allure of a product endorsed by a famous person was powerful then, and that attraction continues today. There are also instances when a person’s star power overshadows the message of the given brand. Fast forward 30 years, and Nike now has a Jordan Brand subsidiary, which produces shoes and clothing. 15 Insanely Ironic Celebrity Endorsements. In spite of the chaos surrounding Trump and his administration, the 73-year-old still has some famous supporters on his side. Former WCW Wrestler. The most sincere celebrity endorsements happen when the celebrity actually uses the product. There are also instances when a person’s star power overshadows the message of the given brand. In the early 1900s Mark Twain co-branded pens and Ty Cobb had his own tobacco. Sea Otters at Aquarium of the Pacific. When … After a long slew of investigations, culminating in the 2012 report by the United States Anti-Doping Agency that found Armstrong guilty of using illicit drugs and perpetuating the cover-up for years, Nike came down hard against the athlete. 10. Penguins at Philadelphia Zoo. SlimFast was one of TrimSpa’s top competitors. When problems arise, their success in damage control can determine the lasting value of their celebrity, the prime commodity they have to sell.”. Dior wanted someone like that for their Miss Dior Bag campaign so they allegedly paid Mila $2 million dollars for some glamorous photos and videos. When Smith died of a drug overdose in 2007, the company claimed it had no idea whether Smith was actually using its product. The company later moved its facility out of the West Bank thanks to a restructuring, which the CEO claimed did not have political motives. When glancing at a celebrity’s net worth, the millions of dollars listed next to their name might make it seem like the instant they hit it big with a blockbuster movie, a big win at a sporting event or make a hit record, they are rolling in cash. Celebrity endorsements can be great for business, and some famous spokespeople have even become inextricable from the brands they represent (think: … Unfortunately Subway was also his downfall. Simpson isn’t the only celebrity spokesperson for the skin care line: the company has hired numerous other stars to speak for their product, and has said that they pay their top celebrities between $2 and $3 million per year for their time. Actors John Hodgman and Justin Long starred in the famous Apple commercials that positioned the Mac as young and hip versus the stodgy PC. Kobe Bryant, like many of the celebrities who made this list, was associated with a slew of brands, including Nutella, McDonald’s and Sprite in his heyday. Herewith, we've rounded up 30 celebrities with surprising overseas endorsement deals, each a little bit more shocking than the last. Nike, which has been no stranger to bad endorsement decisions over the years, originally signed former NFL quarterback Michael Vick as a spokesperson in 2001, but dropped him in 2007 after he filed a plea agreement admitting to taking part in a dogfighting ring. 6 Steps To Safeguard Celebrity Endorsement Partnerships.8 Steps to Leverage Celebrity Talent To A Brand's Advantage. Pro Wrestlers. When glancing at a celebrity’s net worth, the millions of dollars listed next to their name might make it seem like the instant they hit it big with a blockbuster movie, a big win at a sporting event. $50. Having a celebrity represent a certain brand or product can also help differentiate it from the competition. In the world of headphones, few brands are as iconic as Beats—and few brands have as many celebrity endorsements. Sea Otters at Aquarium of the Pacific. You might also be interested in celebrity businesses that … Marketers use celebrity endorsers in hopes that the positive image of the celebrity endorser will be passed on to the product's or brand's image. So here are 10 of the biggest celebrity food and drink endorsements of all time. This one goes back several decades, but it should have served as a cautionary tale for celebrities to do even the smallest amount of research about the brands they endorsed. It's unclear how celebrity endorsements, especially the most unusual ones, come to be. Her highest profile contract was with American cell phone company T-Mobile. A lot of stars selling products you'd never catch them hawking back at home. A fresh take on sports: the biggest news and most entertaining lists. He also starred in an ad for the line that ran during the 2014 Superbowl. 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